Testing a new experience driven platform for skill and passion sharing
Disciplines Used
Social Media Management
Branding
Media Production
THE BACKGROUND
Fabulicious Salon, located in Dubai, has gained significant attention and admiration through its recent video campaign focused on women empowerment. This case study explores the success and impact of the video, highlighting the salon owner's management of both her business and personal life.
Fabulicious Salon, owned by Ms. Karuna Sara, has been operating in Dubai for several years, catering to a diverse clientele with its range of beauty services. Recognizing the importance of empowering women in the workplace and society, the salon decided to create a video that showcased the owner's inspiring journey.
"The empowered woman is powerful beyond measure and beautiful beyond description."
-Steve Maraboli
THE CHALLENGE
Promote women’s empowerment and inspire other women to pursue their dreams.
Highlight the salon owner’s management skills and her ability to balance work and personal life.
Generate positive attention and increase brand recognition for Fabulicious Salon.
Video Creation &
Strategy
The video was effectively captured the essence of the salon owner's story. It showcased her journey, emphasizing her entrepreneurial spirit, determination, and the challenges she faced in building her successful business. The video also highlighted her commitment to balancing her personal life and career, demonstrating the importance of work-life integration.
The response to the video campaign was overwhelming, with a significant increase in engagement, views, and positive comments. The video resonated strongly with women and the broader audience, inspiring them and creating a positive impression of the salon.
Increased brand awareness: The video helped increase the salon’s visibility and recognition, attracting new customers and strengthening its position in the market.
Enhanced reputation: The video portrayed the salon owner as a strong, capable woman who successfully manages her business and personal life. This elevated the salon’s reputation and positioned it as a place that values and empowers women.
Business growth: The increased exposure and positive impression generated by the video resulted in a rise in client inquiries and bookings. This, in turn, contributed to the salon’s growth and financial success.
Empowerment as a brand message: Emphasizing women empowerment in marketing strategies can attract and connect with a diverse range of customers.
Leveraging social media: Utilizing social media platforms effectively, through targeted campaigns and collaborations, can significantly enhance the reach and impact of marketing initiatives.
Instagram
Fabulicious accounts reach had increased to +142% compared to the past few days.
52.6% of followers are from Dubai.
Content Interactions increased to 7928%
Reels Interactions increased to 4219%
Post Interactions increased to 568
Facebook
Facebook reach increased to 145%
Facebook followers are increased to 128
23.1% increase in post frequency compared to previous days
After Influencer Marketing 175 people visited Facebook page and got 30 page likes.`
Instagram
Fabulicious accounts reach had increased to +142% compared to the past few days.
52.6% of followers are from Dubai.
Content Interactions increased to 7928%
Reels Interactions increased to 4219%
Post Interactions increased to 568
Facebook
Facebook reach increased to 145%
Facebook followers are increased to 128
23.1% increase in post frequency compared to previous days
After Influencer Marketing 175 people visited Facebook page and got 30 page likes.`
