Client

Project

Increase audience engagement and attract a larger following
by implementing a giveaway contest.

Disciplines Used

  • Social Media Management
  • Brand Awareness
  • Banner Designs 

THE BACKGROUND

Passing Show perfume is one of our most popular fragrances in the UAE, offered by Royal Perfumes. As an international fragrance manufacturing company, They specialize in creating and supplying scents for some of the most respected and innovative brands in the marketplace. Royal Perfumes is a leading provider of perfumes, catering to mid-sized customers.

THE CHALLENGE

The objective was to boost social media engagement and promote their products by creating awareness among people. To achieve this, we planned to conduct a giveaway campaign during Eid-ul-Fitr. Typically, giveaways involve providing rewards or benefits to followers who actively participate in the campaign by liking, commenting, sharing, or tagging their friends in a post. The primary aim of this initiative was to encourage existing followers to interact with the account and attract new followers to their page.

RESULT:
exceeding lead targets

On April 19, we initiated a special anniversary giveaway during Eid-ul-Fitr. Following the giveaway, an additional +42.41% individuals started following the Instagram account.

These enhanced outcomes were achieved as a result of the successful organic social media campaigns.

Instagram

  • From April onwards there is +42.41% more followers increased compared to previous months.

  • Accounts reached increased to +2212%

  • Content Interactions increased to 51.5%

  • Profile Views increased to +1534%

  • Average reach per day +8920%

Facebook

  • Facebook followers increased to +100%

  • Facebook Page Reach increased to +495%

  • Engagement increased 90.9%

  • Paget Reach increased to 33.3k%

  • Post Interaction increased to 318%

Recent Work

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