Increase audience engagement and attract a larger following by implementing a giveaway contest.
Disciplines Used
Social Media Management
Brand Awareness
Banner Designs
THE BACKGROUND
Passing Show White perfume, one of our most popular fragrances in UAE by Royal Perfumes.
Royal Perfumes is an international fragrance manufacturing company, creating and supplying scents for some of the most respected and innovative brands in the marketplace. Royal Perfumes is leading provider of perfumes serving mid sized customer.
THE CHALLENGE
Our objective was to boost social media engagement and promote our products by creating awareness among people. To achieve this, we planned to conduct a Giveaway campaign during EID-UL FITR. Typically, Giveaways involve providing rewards or benefits to followers who actively participate in the campaign by liking, commenting, sharing, or tagging their friends in a post. The primary aim of this initiative was to encourage existing followers to interact with our account and attract new followers to our page.
PASSING SHOW
PASSING SHOW
PASSING SHOW
PASSING SHOW
RESULT: exceeding lead targets
On April 19, we started a special anniversary giveaway During EID-UL FITR. After the giveaway, +42.41%additional individuals followed the Instagram account.
These are the enhanced outcomes we obtained as a result of the successful organic social media campaigns.
Instagram
From April onwards there is +42.41% more followers increased compared to previous months.
