Crafting Excellence:
Fabulicious Salon's IWD Award Triumph



Testing a new experience
driven platform for skill and
passion sharing

Disciplines Used

  • Social Media Management
  • Branding
  • Media Production

Client Overview: Fabulicious Ladies Salon

Fabulicious Ladies Salon, a boutique salon based in Dubai, embarked on a remarkable journey of transformation and empowerment. The salon, under new ownership since 2022, redefined its identity, focusing on creativity, authenticity, and exceptional service. Their dedication caught the attention of the Indian Women in Dubai (IWD) Awards Season 3, leading them to the finals and ultimately a victory. This case study explores how We played a pivotal role in Fabulicious' success story.

"The empowered woman is powerful beyond measure and beautiful beyond description."

-Steve Maraboli

Challenges Faced by Fabulicious Ladies Salon

  • When We first engaged with Fabulicious, they faced various challenges:

  • Rebranding and Renovation: The salon needed a complete rebranding to reflect its new direction. This included a renovation to create an inviting ambience aligned with their vision.

  • Showcasing Creativity: Fabulicious wanted to showcase their artistic hairstyles, nail art, and beauty services in a way that resonated with potential clients and award juries.

  • Connecting with the Community: The salon aimed to build strong connections with the diverse communities in Dubai and establish itself as a go-to salon for various occasions.

Our Strategy:

  • We took the reins to uplift Fabulicious Ladies Salon and support their journey towards winning the IWD Award. The agency implemented a multi-faceted strategy:

  • Revamping Brand Identity: We collaborated with Fabulicious to redefine their brand identity, encompassing the salon’s values of creativity, empowerment, and excellence.

  • Content Showcase: The agency captured the essence of Fabulicious’ artistic hairstyling and nail art through professional photography and videography. This visual content was then showcased on Fabulicious’ website and social media platforms.

  • Client Testimonials:We gathered authentic client testimonials and success stories, turning them into compelling narratives that highlighted the positive impact Fabulicious had on their clients’ lives.

  • Engaging Social Media: The agency devised a social media strategy that engaged the salon’s target audience and conveyed their commitment to empowerment, creativity, and quality services.

  • Localized Outreach: We leveraged Fabulicious’ community involvement by highlighting events they participated in, especially those resonating with Dubai’s diverse population.

Results and Achievements

  • Strong Brand Identity: The salon’s rebranding resonated with clients, creating a cohesive image that communicated creativity and empowerment.

  • Engaging Content: The captivating visual content produced by VR Digitals showcased Fabulicious’ artistry, helping them connect emotionally with their audience.

  • Client Engagement: Authentic client testimonials fostered trust and client engagement, turning satisfied customers into brand advocates.

  • Community Recognition: By highlighting the salon’s participation in local events, Fabulicious became recognized as a community-oriented business, catering to diverse needs.

  • Award Victory: Fabulicious Ladies Salon’s inspiring journey, creatively presented by VR Digitals, impressed the IWD Awards jury, leading to a well-deserved victory.


The collaboration between Fabulicious Ladies Salon and VR Digitals demonstrates the power of strategic digital marketing in transforming a business's journey. By revamping the salon's brand identity, showcasing their creativity, and fostering community connections, VR Digitals empowered Fabulicious to stand out and win the prestigious IWD Award. This partnership is a testament to how a dedicated agency can propel a business towards recognition, success, and empowerment.

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