Testing a new experience driven platform for skill and passion sharing
Disciplines Used
Web Engineering
Branding
UI/UX Design
THE BACKGROUND
Hero UAE is represented by Moto Connect Motorcycle and Spare Parts Trading LLC in UAE, it is formed as a limited liability company in Dubai, United Arab Emirates. The company is the sole authorized dealer of Hero Motocorp representing sales, service and spare parts for Hero branded motorcycles in UAE. We also specialize in export of motorcycles, spare parts, accessories and automotive solutions amongst the wide range of business activities in the purview of business.
THE CHALLENGE
Our task involves developing a website that is unique and stands out from other hero websites. The old website was outdated and fails to deliver the desired experience to the target audience. Therefore, we have revamp the website's design to improve its functionality and usability, resulting in increased user engagement and sales.
Goals:
Improve the overall user experience of the MotoConnect website.
Increase the user engagement and satisfaction levels.
Showcase Hero MotoConnect products and brand story in an effective and engaging way.
Provide an easy-to-use platform for existing and potential customers to explore and purchase products.
FEATURES + PROCESS
User-centric design: The new website design focuses on the user's needs and makes it easy for them to navigate and find what they're looking for. The website has a clean, modern, and intuitive design that is consistent with Hero MotoConnect brand identity.
Product showcase: The website showcases Hero MotoConnect products in a visually appealing and interactive way, making it easy for users to browse and learn more about their products. The website also provides users with access to product manuals and user guides.
Brand story: The website tells Hero MotoConnect brand story through compelling visuals and engaging content. It emphasizes their commitment to quality, innovation, and customer satisfaction.
Customer service: The website provides users with easy access to customer service, allowing them to get support and assistance quickly and efficiently.
Mobile-friendly: The website is optimized for mobile devices, which is essential as many users access the website through their smartphones.
HERO
HERO
HERO
HERO
HERO
HERO
HERO
RESULT:
From January the new MotoConnect website has improved the user experience and increased user engagement, leading to an increase in website traffic and sales.
The website’s bounce rate decreased by 26.9%,
The average session duration increased by 8% to 47.4%.
The Users rate also increased by 7.19% to 49.8%,
So the website received positive feedback from users and industry experts.
